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Ep #13: Inside a Thriving Restaurant Group With Jordan Cressman of Baja Sharkeez


Have you ever wondered what it takes to build a successful restaurant empire? In today's cutthroat industry, growing a single location into a thriving multi-concept group is a rare and impressive feat. Most fail, but our guest this week has succeeded and built something truly fantastic.


Today, we sit down with Jordan Cressman, VP of Operations and partner for Baja Sharkeez Restaurant Group. He’s here to dish out the secrets behind Baja Sharkeez and its growth to 14 locations spanning five distinct concepts, from the college bar vibes of Sharkeez to the upscale Mexican cuisine of Esperanza. 


Tune in this week as Jordan shares his incredible journey from barback to restaurant mogul, working alongside the Newmans to expand their casual beach bars and eateries across the South Bay of Greater Los Angeles. Jordan's story is one of hard work, dedication, and a willingness to evolve with the times. Listen in for a masterclass on what it really takes to succeed in the restaurant industry.


 

If you enjoyed today’s show and don’t want to worry about missing an episode, be sure to follow the show wherever you listen to your podcasts. We would really appreciate it if you could share the podcast with others who you think would benefit, and leave a rating and review to let us know what you think!

 

What You’ll Learn from this Episode:

  • How Jordan climbed the ranks from barback to VP of a major restaurant group.

  • The importance of getting hands-on experience when taking over a new location.

  • Why building relationships with landlords is crucial for securing prime real estate.

  • How to adapt your management style to motivate a new generation of employees.

  • The realities of profit margins across different restaurant concepts.

  • Why knowing the ins and outs of the business is essential for aspiring owners.

  • How to maintain a healthy work-life balance in a demanding industry.


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ABOUT

I’m Patrick Totah and I’m a listing transaction agent with Restaurant Realty Company, the oldest restaurant broker in California.  I’m also a restaurant consultant with three decades of experience in the food industry.


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